Welcome
This book bridges the gap between decision science theory and its real-world applications, focusing on the mechanics of choice, decision-making dynamics, and tools to improve these processes.
Beginning with an introduction to decision science, it explores rationality, decision theory, and decision analysis. Topics like utility theory, structured problem-solving, multi-criteria decision-making, and predictive modeling follow, along with discussions on behavioral factors, game theory, and cognitive biases. The book also addresses ethical considerations in decision-making, especially in the digital age, and emphasizes the role of data analytics in decision-making frameworks.
This comprehensive approach serves students, professionals, academics, and researchers by providing both theoretical insights and practical guidance on making informed, ethical decisions in today’s data-driven world.
About the Authors
Vijayakumar P is a skilled data analytics & data science professional with a deep academic foundation and practical experience. He excels in a variety of programming languages and tools essential to the field, such as R, Python, Advanced Excel, Tableau, and SPSS. This combination of skills enables him to efficiently solve complex data problems and contribute to advancements in data analysis.
Known for his systematic approach and insightful analyses, Vijayakumar consistently enhances data-driven decision-making processes. His dedication to precision and his ability to harness technology elevate his work, driving innovation and understanding in every project he undertakes.
Rani C is a skilled HR analytics professional with expertise in a wide range of tools and technologies, including SPSS, R, Tableau, and Power BI. Her proficiency in data visualization tools allows her to transform complex data into actionable insights, making her a key contributor to data-driven decision-making processes.
Rani is known for her ability to analyze and interpret HR data effectively, helping organizations optimize their workforce strategies. Her expertise in both analytical techniques and visualization empowers her to provide clear, impactful insights that drive organizational performance and strategic HR initiatives.
For inquiries or more information, contact Vijayakumar at Linkedin.
Reference books
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Smart Choices: A Practical Guide to Making Better Decisions by John S. Hammond, Ralph L. Keeney, Howard Raiffa.